Quality Control Decision Research of Two-Level Supply Chain Based on the “ERC” Fairness Preference

The parameters of quality control and inspection are considered as important factors affecting market demand, the “ERC” fairness preference model is introduced to construct a supply chain decision when retailer manufacturer have fair preferences respectively. Through numerical calculation examples, we further observe internal relationship between variables other such product price demand in case with respectively, suggest improve by establish cooperative mechanism through parties. This an guide overall optimization chain.